THE SIGNAL IN THE NOISE

Water & Music is the go-to research partner for music companies exploring new technologies, business models, and futures.

We cut through the hype to show you what actually matters in music tech. While others chase headlines, we dig deeper — mapping real opportunities, spotting patterns across the industry, and helping you make smarter decisions about partnerships, products, and positioning.

Built on a foundation of trust

From 2019–2025, our paid membership welcomed 5,000 music industry leaders through our doors. Together, we:

  • Put music tech on the map as a serious $15B+ industry
  • Spotted AI, Web3, and gaming trends months before they went mainstream
  • Connected co-founders who went on to raise millions in capital
  • Built the most trusted network of music tech innovators globally

Today, we're making our past six years of knowledge free, while focusing on cultivating deeper partnerships with companies ready to lead — not follow — in the next wave of technological change.

Get to know us