Mapping the new music business

Water & Music is the go-to portal for industry leaders and decision-makers to master the complex dynamics of music and tech.

Our boutique research and consulting practice combines rigorous market analysis, proprietary deal flow tracking, and direct access to key operators shaping the music ecosystem.

With a growing membership base of over 1,000 industry stakeholders — spanning labels, publishers, artist managers, tech platforms, investors, and more — we have a unique vantage point to connect market signals across the value chain and reveal where capital, technology, and creativity are converging.

Data

Curated databases and analyses that connect the dots across pivotal industry trends, startups, and deals.

Music-Tech Investments

Music-Tech Ownership Ouroboros

Music Ai Market Tracker

Music AI Ethics Tracker

Music Industry Data Tools

"For Artists" Streaming Product Matrix

Daily Music Data (Member View)

More

Event Recaps

Member-exclusive discussions, showcases, and interviews with today's music-industry innovators.

Starter Packs

Get up to speed with our foundational guides on music and tech, grounded in our research findings.

Want to build a music-tech startup?

Proactive innovation in music

Emerging tech for independent artists

Music streaming platform models

Music AI deepfakes

Music and brand partnerships

Digital music curation

Music in virtual worlds

Digital music marketing

New music communities

Music/Web3 data

New tech, old rights

Archive

Explore our full collection of articles and perspective on music-tech developments.

Shop

Level up with our on-demand courses, or support music-tech in style with our expansive merch collection.